(originally posted on tumblr)
In this post I am going to go into the basics and purpose behind pre-ordering a comic book from a comic book store or online retailer. For the purposes of this discussion, I am referring to comics that are listed with Diamond Comics Distributors, who regularly supplies comic book shops with their inventory. (For more info on how all that craziness works click here.)
I was inspired by a tweet I saw by David Walker (writer Cyborg (DC), Shaft (Dynamite), Power Man and Iron Fist (Marvel)) about how most people don’t realize the importance of comics and how much the industry has changed. And he’s right. The whole concept of pre-ordering is foreign to most people under 30 because in this day and age we don’t have to wait for ANYTHING. Everything is instant. I should know.
I live in New York. The Impatient Capital of Earth.
We have WiFi in the subway, drive-through Starbucks and even McDonalds delivers. (Yes they do. In midtown. I’ve done it). And almost everything is returnable or exchangeable (Yes. Even Starbucks and McDonald’s). Everything that is…except for comics. But I’m getting ahead of myself, let me first explain the difference between ordering a comic book that is currently in circulation vs pre-ordering one that is not out yet.